How To Get Big On Tumblr

Brendan Filice wants you to get big on Tumblr. What’s your niche?

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No matter how much time I spend online, I will always keep coming back to my favorite site; Tumblr. When I first started using it, I realized Tumblr was more than a collection of blogs; it’s an intricate network of users who have developed their own language and many of us are still in our teens. Tumblr is an outlet to express and share and connect. It’s like one big digital art gallery; changing constantly as its users grow and more join.

But despite the collective energy that fuels Tumblr, there’s still a bit of a popularity contest that haunts it. Everyone wants to be a little popular online!

How can you achieve this elusive Tumblr fame?

To become Tumblr famous, you have to know your followers. Craft a clever username. Consider an aesthetic theme when designing your layout. Looks are important. Are you interested in a portfolio page to show off your personal work, a fandom blog, a fashion blog, or a writing-focused social justice blog? If you’re blog is focused on personal thoughts and quips, that’s fine – but remember that you’ll have to develop a following off of your own brand.  Micro niche blogs like cate memes, Justin Bieber, and foodie blogs will get serious views and will continually get loads of followers for time to come.

You also have to post regularly. Post good content and post often.  Tumblr has a great option where you can create drafts and then queue your posts. So, queue 300-500 images and post around fifty of them images every day.

This will make your blog really active and you’ll start to attract about 200 to 300 followers each day. But remember, you have to use the appropriate tags on these images or they won’t get noticed. If you’re just starting out, start with less images so your blog is not as “spammy.” Be consistent. It might take a few months to hang onto your followers, so remember to keep it up. Don’t stop posting!

Ok, but what exactly should I post?

Refer back your username, your blog’s title, and theme of your blog. Where do you fit in?What can you offer to your readers? Your posts should be concise yet eye-catching.  This might only require a couple of lines.  But those few words should be accurate and provide necessary background. Always give credit to the original source of the photograph because people on Tumblr are sticklers about credit. Also, don’t fear a little personal insight. People like to know there’s a personality to your blog.

Here are some general rules of thumb:

  • Maybe because Tumblr followers scan their dashboards so quickly, videos and audio posts rarely rack up as many ‘likes’ and ‘reblogs’ as images.
  • Additionally, long articles don’t attract as much attention as shorter, snappier entries. (This isn’t always the case, personal essays frequently go viral)
  • Multiple images tell a story better than one image.
  • Weekend posts tend to attract less traffic than those posted during the work week.
  • Animated GIFs attract a lot of attention.

Most of all, have fun with it. Don’t get too hung up on your stats. You should use Tumblr because of a desire to connect with the online community.  With authentic content, an active community will follow.

Why not follow Brendan Filice on Tumblr and Twitter? Read more from Brendan Filice on BrendanTaylorFilice.com.

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